Marketing and Distribution Management Essay Example | Topics and Well Written Essays - 2000 words

Marketing and Distribution Management - Essay Example Statistics for the company as per the year 2011 showed that the company has 221,726 employees and its assets total USD 135.131 billion. The company’s main areas of products are mobile phones, televisions, semiconductors along with LED and LCD panels. 1 b. Marketing and Selling Concept Marketing is a collective process through which Individuals and groups attain what they require and want by creating, offering and exchanging products and services which considered as valuable with others. The major concepts hold in this perspective is: Selling Concept This Inside-out perspective assumes that people must be sold whatever good or service the firm wants to offer. First it is decided what should be produced and then is selected a strategy to persuade people to buy the decided product. This approach implies that great deals of promotional or selling activities are needed to make the product move through the market to the consumers. The Selling Concept could be summarized as 1) Start with deciding what the firm wants to make; 2) Persuade the customers to buy the given product; and 3) It is aimed at ‘getting rid of what consumers have’. Marketing concept According to this concept, the achievement of organizational goals depends greatly on knowledge of needs and wants of the target markets. Also, these needs and wants have to be satisfied more efficiently than done by the competitors. The Marketing Concept could be summarized as 1) Start with the needs of the customers; 2) Develop the Four P’s of marketing in light of the customer needs; 3) It is about â€Å"Having what consumers can get rid of† In practice, Samsung followed the marketing concept after analyzing the needs of consumers who require smartphones at affordable costs with all advanced features. The changes in life styles of consumers are closely monitored and suitable applications are designed to match these needs in every new model. That is why the sales volume of smart phone s reached about 40% of sales volume of the company mobile phones category in 2012. 1 b. Market Segmentation and Targeting The segmentation done at Samsung is mainly on the basis of demographics and psychographics. Youth and middle age cosmopolitan consumers of both genders are targeted who belong to middle and high income groups. Novelty seekers, fun loving, extroverts are major personality traits of company consumers segments. The target strategy applied by Samsung is the 'shotgun' strategy according to which a wide range of market segments are covered through creation of many models. In contrast, Apple, which itself is a competitor, offers only a small number of models which are high-profile. In the pursuit of market share, both the companies have managed to mark their geographical presence as well expand it. However, the two companies can possibly come in to conflict inevitably as both get in to the run of trying to generate additional gains. 1 c. Brand Positioning The main posit ioning strategy of Samsung is to stop consumers just thinking about the product instead start feeling it as part of their personality. Normally when brand is transitioned from the left side of the brain to the right side, its position becomes powerful. i) Samsung has a position of best alternative to Apple iPhone category at economical price. Recent court cases of both companies supported this position as Samsung trying to achieve the leading edge in smartphones market.

In finance, risk is best judged in a portfolio context. Is this true Essay - 1

In finance, risk is best judged in a portfolio context. Is this true Why - Essay Example in the capital as well as money market in different countries. The whole process is done by the finance manager of the concerned investing companies. The need for the investment market globally generated from the very advent of the securities market and the developments in the line of market participation in the stock exchanges and hence market volumes. These had a cumulative impact on the volatility in the securities market which ultimately gave rise to the need of the technical analysis tool in the hands of the experts to crack the investment market movements (Correia, 2007, p.154). The need for the understanding of the market trends came primary to the fundamental analysis of the companies and this gave rise to the need for qualified and expert personnel to act as investment bankers in the hands of large asset management companies and investment banking sector. Here this study is based on different types of tools and techniques of investment management like risk and return, CAPM m odel, WACC Model, capital structure, option etc. Risk and Return The terminology â€Å"risk† is mainly used for the investment which indicates the difference between the actual return and the expected return of the investment (Kieso, 2010, p.97). On the other side, return on the investment indicates the earring from investment which can be treated as a reward of risk bearing. So, this tool indicates the gain and loss on the investment from the investment within certain time period. Portfolio Theory The fundamental of the portfolio theory indicates to diversify different types of securities in to different types of risk for the purpose to minimise the risk factor. In 1952, Harry Markowitz introduced the idea of diversification. So this theorem was mainly introduced for the purpose of maximising the return i.e. wealth of the investors. International diversification indicates diversification of the various investment strategies decided on, by the finance managers of the investme nt company. It relates to the investment decision made by the finance manager in different securities of different markets, thereby, enabling the investment bank to reap the benefits of investing in different markets. Since, the foreign exchange market operates 24 hours in a day, investing in different markets will ensure maximum returns to the portfolio by taking the advantage of the variance in the currency value in different markets. Currency trading is an important strategy that most of the finance manager adopts for maximizing the portfolio value. Diversification in the portfolio will help in eliminating risk to a great extent, since policies adopted in a country might affect the stock market of a country but might not affect the stock market of another country. Capital Asset Pricing Model (CAPM) Capital asset pricing model is an important technique to know the actual position of the particular assets (securities, bonds, share etc.). International capital asset pricing model is the extended vision of CAPM, used when the investment companies are going to invest internationally. The extract of this model employed to stand the statement â€Å"For reducing the risk the investors should invest in the internationally diverse portfolio†. For example mutual fund can be used as a good diverse portfolio for the investors, who have less capability. The great economist William Sharpe developed the CAPM model for the first time. The key feature of this model is to calculate the risk attached with the investment and highlights